Phoenix Ambulatory Blood Pressure Monitor Project
Sub-project: 2007-07-02 Sphygmochron.org Implementation Meeting Notes

Attendees

Discussion


Topic
We discussed Sphygmochrons of DeeDee's family, resistance to wearing the monitors 24x7, learning how to read the reports, interpret the charts, vocabulary.

We discussed taking sphygmochrons to the family doctors and gauging the doctors' reactions.

Action: Larry to provide DeeDee with "how and why" and recommendation to visit doctors with it.


Topic
We discussed sphygmochron.org being a bad name for the website from the home user point of view.
DeeDee's off-the-cuff suggestion for another name: The Blood Pressure Monitor (a play on a newspaper or news website name).  With the right font, I could see that one working, though it might be more appropriate for a later newsletter or blog.

Topic
We discussed DeeDee's formal approach to inventorying and categorizing the content for a website, starting with existing written materials, analyzing for missing information, assigning work items to graphic designers and writers.

Action: Larry to send appropriate papers for DeeDee to skim and make first content inventory.

Topic
We discussed how to determine which words to use to draw different audiences to the website (or websites).  Eg.,g a web query for "blood pressure variability" found ONLY research papers, implying that the research community knows that term, but nobody else does.  "Hypertension" returned mostly clinical websites, hence it's not a good word for attracting the general public.  At this time, the general public only knows (or likes) "high blood pressure", so the general idea is to use that kind of term in places that will attract home users to the website, whereupon they are educated about the other terms as they move from the front pages to more and more advanced pages.

Topic
We briefly discussed Medtronic's approach to getting physician acceptence of new technology.  About the first thing that Medtronic does is get a new ICD code assigned to the procedure so doctors know how to bill it.  Doctors or the organizations that control them are convinced to use new techniques or technology by having an obvious profit plan put in front of them.

Topic
The next meeting will be held when someone has something interesting to report or pressing questions to be answered.

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