Franz described their recent work on correlating cycles in the solar wind to US presidential approval by the population as measured by polls. This builds on a previous study that found a similar relationship of the solar wind cycle to global terrorism. He said this is an example of the broadening the application of chronobiology research from human medical health to human social health.
We discussed the difficulties in gaining broader adoption of
the Sphygmochron. Four scenarios:
1. Education
2. Athletics
3. Emergency Medicine
4. Combat Emergency Medicine.
Further we discussed applying the techniques of Diffusion of Innovation, from Gourville's paper, Note on Innovation Diffusion: Roger's Five Factors. Harvard Business School, 9-505-075, April 17, 2006 on these factors:
1. Relative advantage - the degree to which a product is better
than the product it replaces.
2. Compatibility - the degree to which a product is consistent
with existing values and experiences.
3. Complexity - the degree to which a product is difficult to
understand and use.
4. Trialability - the degree to which a product may be experimented
with on a limited basis.
5. Observability - the degree to which product usage and impact
are visible to others.
to increase adoption of the Sphygmochron technology.
Then, we discussed the Bass Model as a quantified application
of the Diffusion of Innovation, specifically, Bass's papers:
* Bass, F. A. 1969. New Product Growth for Model Consumer Durables.
Management Science. March 1969
and at www.bassmodelinstitute.org/Research.aspx
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models. Working Paper,
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - appendix supplement. Working Paper.
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - software supplement. Working Paper.
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - software manual TOC. Working Paper.
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - software self-extracting EXE. Working Paper.
(exe)
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - software zip. Working Paper. (zip of the add-ins)
* Bass, P. I., F. M. Bass. 2004. IT waves: two completed generational
diffusion models - data Excel Spreadsheet. Working Paper.
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